First a two minute, two-bit history. Many moons ago, I had a new Bachelor of Arts in one hand, and absolutely no desire to teach. (As a side note: if I had know then just how much money I could make writing copy for that junk mail people toss in the wastebasket, I could have retired at thirty-five.) Since I was totally ignorate about marketing, I found a job in the one world that was sucking up new English majors: the world of Information Technology. One thing you learn as an English major is the logic of good sentence structure, as well as an understanding of how to develop a rational argument: perfect skills for business analysts, and systems analysts.
For way too many years, I project managed developement and implementation of software systems for larger and larger corporations. Emerging into retirement, I was thrilled and amazed at the light and nimble world of internet businesses, and what was most enthralling was discovery of all the easy to use computer tools that a small business can use to put themselves on the map: either locally, regionally, or even internationally.
Probably the greatest innovation of the new century is WordPress. That free piece of software, loaded onto your $8.95 Hostgator site can give you a nice and easy to use website in less than half a day. I am having so much fun, I can't wait to get out of bed in the morning to learn more and then apply it to my project.
My first project is building an information website about my second passion: cats. For many years, I was too busy for pets. I have now adopted three, and they are featured on my website, which is linked to my Facebook business page, and pinned to my Pinterest account. So I've started a second life, and a second business helping others learn how to market themselves and their business. So far, I having fun, so I'll keep you posted