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Schools

Inside the Darkside

A special presentation about how about one man took on the multi-billion tobacco industry and what his tobacco research revealed.  You will be shocked, informed and


Victor J. DeNoble, Ph.D. was recruited to develop a safer cigarette for Philip Morris in the 1980's. In his secret research laboratory, he studied nicotine's effects on the central nervous system and was successful in developing a nicotine substitute that did not elevate the heart rate; however, attempts to publish his work were suppressed by Philip Morris. Dr. DeNoble was eventually fired and his laboratory was seized. After a decade of being silenced by a secrecy agreement, he became the first whistle blower to testify before Congress and was a key witness in the federal government's investigation into the tobacco
industry's research practices.


Dr. DeNoble has been featured on numerous TV shows, including "60 Minutes", "Dateline NBC", "Sunday Morning with David Brinkley" and he is the subject of the film "The Insider", based on the events of his life.

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Hosted by the Cal High PTSA and Dougherty Valley-San Ramon Rotary Club.  Funded by the SRVUSD Tobacco Use Prevention Education (TUPE) Grant, Dr. DeNoble raises
awareness of the extreme addiction of tobacco products and other drugs and the deceptive tactics used by the tobacco industry.

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