Google Adsense Explained

The first way, and probably one of the most popular ways to earn money from blogging is by using a program that is known as Google Adsense. This program was set up by Google several years ago in order to allow webmasters to place contextual advertising directly on their webpage. Simply insert a few lines of code into your template and Google will target your visitors with advertising that is directly related to whatever it is you are blogging about. Every time somebody clicks on one of your ads, you receive a commission.

Contextual advertising replaces the media planning component. Instead of humans choosing placement options, that function is replaced with computers facilitating the placement across thousands of websites.

“Google, the oracle of the Internet search engines, created AdSense which allows you to run ads based on the content Google indexes from your blog. This method for displaying ads is calledcontextual advertising.”

Contextual advertising has made a major impact on earnings of many websites. Because the advertisements are more targeted, they are more likely to be clicked, thus generating revenue for the owner of the website (and the server of the advertisement). A large part of Google's earnings is from its share of the contextual advertisements served on the millions of webpages running the AdSense program.

When Google unveiled its AdWords platform in the year 2000, a new opportunity in contextualadvertising was born.  After users entered a query, they would now be shown a relatively unobtrusive ad in the right hand column that was contextually relevant to their request.   For example, if the user said "new car", contextual display ads would be shown from advertisers from automobile advertisers.

Internet advertising business comprises of five primary varieties. The 1st becoming email advertisingwhich entails marketing via emails which is some look at as spam. The second is affiliated marketing and advertising and marketing which can be the notion of placing advertising campaigns on numerous publishers. The payment involved in this sort of internet advertising business is the paymentcreated for the publisher as soon as targeted traffic is built to the advertiser via the affiliated site.Contextual advertising will be the third form of internet advertising business. Essentially this method of internet advertising business consists of displaying advertisements correspondent for the keywords on internet search engine sites. Than the types previously, contextual advertising is expected to generate greater effectiveness mainly because of its larger ability to attract distinct target consumers. The last kind of internet advertising business is behavioral targeting. This approach uses users past click streams to identify target customers to advertise to.

Katie Watson

www.cupcakesandlizards.com