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Health & Fitness

The Value of Email Marketing

Running an effective email marketing campaign is important as it influences your profitability. It seems simple enough but by ignoring some key factors, you can undermine your effort. This article will teach you how to proceed with this in a way that will create more sales and at the same time giving your customers added value.

I don't want to bore you, but some of you are new to this industry so I will explain what email marketing is. Once you've built a list of emails, you must engage in your audience. They have given you permission to send them emails about whatever it is you promised them at the time of them entering their email into your squeeze page.

Chances are very good that your competitors are doing some form of email marketing right now. If you are not promoting via email that means you're missing potential customers which can be very expensive for you to miss out on.

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The largest disadvantage of email marketing is that so many people today are fed up with spam. All of our accounts are flooded with wasted emails everyday, and it's a worldwide plague of the largest scale. Because of this, many people are wary about opening up emails from businesses, or about trusting anything they see in their inbox.

Email marketing is becoming big business, as it was estimated that United States businesses spent a massive $400 million on email marketing last year alone.

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The bottom line is that the benefits of email marketing far outweigh the disadvantages. It's all about learning how to run your own campaigns in the right way, and for maximum success there will be some trial and error as you traverse that path. By not utilizing email campaigns you're missing out on a huge opportunity to help your business become more efficient and more profitable.

Email marketing is not a means to flogging your wares in an online market. It's not a random flyer that can never be tracked or traced again. Email marketing is a consensual effort between brand and client. You've got the subscriber but now how do you keep them interested and turn them from a consumer into a client? Content is your answer. Your content is what really needs to be the value in what you sell here. You've gone through the long and ample task of getting the best quality data base you can through segmentation, clusters, profiling, sifting and selection. You want to respond to this database now in a way that certifies you want to engage and become recognized beyond an advert. Quality, relevancy to the client in question and direct explanation about what your service can do for them and who needs it. This is what will generate loyalty and a solid following amongst your consumers as your reputation grows and improves.

Katie Watson, Internet Marketing Consultant

www.cupcakesandlizards.com

925-967-8131

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